In today’s world, the ability to consistently innovate and keep delivering hits is more important than ever before. But what are the secrets behind repeat innovation? How do some creators manage to not only break through once but continue to produce innovative work time and time again? In this talk, Justin Berg will dive deep into the mechanisms that fuel continuous creativity and success. Drawing on his cutting-edge scientific research, Justin will unveil the patterns, practices, and mindsets of those who achieve sustained innovation, using compelling case studies to bring these concepts to life. He will explore the benefits of building a diverse portfolio of ideas and experiences, the critical balance between leveraging past successes and venturing into new territories, and the role of continuity and conviction in overcoming inevitable setbacks. 

Host: Monica Worline, Faculty Director, Center for Positive Organizations

Speaker: Justin Berg, Associate Professor of Management & Organizations, University of Michigan

Justin Berg is an award-winning researcher and teacher on the science of creativity and innovation. He holds a PhD in management and organizational behavior from The Wharton School, University of Pennsylvania. After spending a decade on the faculty at the Stanford Graduate School of Business, he realized his longtime dream of returning to the University of Michigan – his undergraduate alma mater – as a tenured professor at the Ross School of Business. His groundbreaking research reveals how we can identify our own and others’ most promising ideas, and what differentiates “one-hit wonders” who struggle to repeat their initial success from “hitmakers” who are able to consistently produce successful innovations.

Register here for this free online event. Please note, this event has been standardized to the Eastern Time Zone.